The project TRUE ITALIAN TASTE, The Extraordinary Italian Taste – Promotion and Enhancement of the authentic Italian agri-food products is promoted and financed by the Ministry of Economic Development in collaboration with the Italian Chamber of Commerce in Hong Kong and Macao and Assocamerestero.

The project’s activities will be implemented during 2019 and 2020 with the support of AICIG (the Italian Association Consortia of Protected Geographical Indication).

The project is part of a national campaign whose main goal is to promote awareness around the World about the authentic and certified agri-food Italian products, as in the continent supermarkets’ shelves extensively host many products evoking Italy, neither having any connection to Italy nor involving an Italian manufacturer.

To learn more about Italy’s project for the promotion of authentic Italian DOP and IGP products around the World, visit the official website of the project

Upcoming Events

  • FEBRUARY 27TH: True Italian Taste - Cheese Tasting, Wine Pairing & Networking
  • OCTOBER - Food Innovation Seminar

Past events


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