The project TRUE ITALIAN TASTE, The Extraordinary Italian Taste – Promotion and Enhancement of the authentic Italian agri-food products is promoted and financed by the Ministry of Economic Development in collaboration with the Italian Chamber of Commerce in Hong Kong and Macao and Assocamerestero.

The project is part of a national campaign whose main goal is to promote awareness around the World about the authentic and certified agri-food Italian products, as in the continent supermarkets’ shelves extensively host many products evoking Italy, neither having any connection to Italy nor involving an Italian manufacturer.

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Ospitalità Italiana

Ospitalita’ Italiana – Ristoranti Italiani nel Mondo” is a worldwide project conceived by the Italian Republic’s institution Unioncamere with the support of IS.NA.R.T. and the Italian Chambers of Commerce abroad.

Its main aim is that of enhancing the authentic Italian restaurants abroad, ensuring compliance with quality standards typical of the world-renowned Italian hospitality.

It is a project which recognize real Italian restaurants and award them with the “Golden Q”, the Ospitalita’ Italiana label of Quality.


ITALIA MIA Festival brings the best of Italian lifestyle to Hong Kong and Macao.

The project is dedicated to the promotion of all things Italian, gathering the best Italian cultural and sport events in Hong Kong and Macao in October and November.

These carefully edited events cover Italian art, history and culture providing an invaluable opportunity for Hong Kong and Macao citizens to explore and experience the Italian lifestyle.

ITALIA MIA is designed to be a culturally enriching experience, where participants will witness a snippet of the Italian Dolce Vita without ever needing to leave Hong Kong.

The project - launching in 2019 - is a partnership between the Consulate General of Italy in Hong Kong, the Marco Polo Society and the Italian Chamber of Commerce in Hong Kong and Macao and it is supported by the collective efforts of the "Sistema Italia" - the Italian Cultural Institute in Hong Kong, the Dante Alighieri Society, the Italian Trade Agency, the Italian Women's Association, the Scuola Italiana Manzoni, the Accademia Italiana Della Cucina and Fogolar Furlan Hong Kong.

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