The project TRUE ITALIAN TASTE, part of the campaign The Extraordinary Italian Taste – is promoted and financed by the Ministry of Foreign Affairs and International Cooperation and implemented by Assocamerestero, in collaboration with the Italian Chambers of Commerce abroad.

TRUE ITALIAN TASTE is part of a national campaign whose main goal is to promote awareness around the world about the authentic and certified agri-food Italian products, as in the continent supermarkets’ shelves extensively host many products evoking Italy, neither having any connection to Italy nor involving an Italian manufacturer.

GBA Innovation Road

The Greater Bay Area Innovation Road is a four-day event catered to innovative Italian companies willing to explore new market opportunities and internationalization prospects, creating synergies with Hong Kong and Shenzhen companies through partnerships and technology development. is an innovative program that promotes international expansion for Italian high potential start-ups in Asia. The program is organized by the Italian Chamber of Commerce in Hong Kong and Macau, the China-Italy Chamber, and is sponsored by the Italian Ministry of Foreign Affairs, Intesa Sanpaolo and Intesa Sanpaolo Innovation Center and supported by the Italian Consulates General in Hong Kong and in Guangzhou.

Italia Mia

ITALIA MIA Festival brings the best of Italian lifestyle to Hong Kong and Macao.

The project is dedicated to the promotion of all things Italian, gathering the best Italian cultural and sport events in Hong Kong and Macao in October and November.

These carefully edited events cover Italian art, history and culture providing an invaluable opportunity to explore and experience the Italian lifestyle.

ITALIA MIA is designed to be a culturally enriching experience, where participants will witness a snippet of the Italian Dolce Vita without ever needing to leave Hong Kong.

The project - launched in 2019 - is a partnership between the Consulate General of Italy in Hong Kong, the Italian Cultural Institute in Hong Kong and the Italian Chamber of Commerce in Hong Kong and Macao.

Ospitalità Italiana

OSPITALITA’ ITALIANA – RISTORANTI ITALIANI NEL MONDO” is a worldwide project conceived by the Italian Republic’s institution Unioncamere with the support of IS.NA.R.T. and the Italian Chambers of Commerce abroad. Its main aim is that of enhancing the authentic Italian restaurants abroad, ensuring compliance with quality standards typical of the world-renowned Italian hospitality. It is a project which recognises real Italian restaurants and award them with the “Golden Q”, the Ospitalità Italiana label of Quality.

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