Fashion / Textiles

Bluebell (Asia) Ltd.

The leading omnichannel brand curator in Asia.

Bluebell Group is a distributor of luxury, premium, and lifestyle brands throughout Asia. Since 1954, our passion for all things luxurious, inspiring, and beautiful has helped establish some of the world’s leading brand names in Asia.

BRAND ACCELERATION Drawing upon our industry know-how and networks, we assemble the exact support our Brand Partners need, from building awareness, to generating sales. For over 60 years, we have been building a flexible and agile platform with targeted services and expertise dedicated to accelerate growth.


We have the most comprehensive distribution platform and network in Asia thanks to years of building trusted partnerships. Global partners trust us to manage complex distribution channels for their brand, targeting multiple cultures and market sectors, while local partners rely on us to curate and accelerate the inherent potential of our brands. Our ability to consistently deliver value is the gold standard that runs through the core of our company.

In 2015, Bluebell acquired Retail in Asia (, an Asian free news website dedicated to the retail industry. Retail in Asia aims to keep its readers updated with the latest news, trends, reports, events and everything happening across the Asian retail landscape. Topics include: brand activations, digital innovations, marketing, retail systems, channels, people, events, store openings, and more, making Retail in Asia an invaluable source of market intelligence for anyone who works in or around the retail sector. Retail in Asia has also a Consulting division led by a team of executives with over 60 years of combined experience in the industry.


Member Information


T: +852 2968 1188
F: +852 2968 1272
21/F Dorset House, Taikoo Place
979 King's Road,
Hong Kong


Mr. Samy Redjeb
Managing Director HK, Macau & Taiwan


Dr. Esterina Nervino
Retail in Asia Director


Social media & sharing icons powered by UltimatelySocial