Webinar: Digital Transformation of Businesses - Challenges and Opportunities
Webinar: Digital Transformation of Businesses – Challenges and Opportunities

As digital transformation is spreading across various industries, businesses are required to go digital in order to survive and stay competitive. Technologies that seemed unimaginable in the past are now considered essential for any business operation.

Global digitalization has seen China as an increasingly important character in this process. But, what are the new digitalization trends? Are there any legal issues? How are companies complying with laws in China?

To answer these questions, the Italian Chamber of Commerce is delighted to invite you to the following webinar: Digital Transformation of Businesses – Challenges and Opportunities. During this webinar, Euromonitor will guide our guests through the recent trends in the digitalization transformation in Asia.

Our expert from Baker McKenzie will elaborate on the general e-commerce issues and key legal issues to consider when building an e-commerce platform including assessing options: marketplace (Tmall) in comparison to direct to consumer (yourbrand.com); negotiating with platform providers and the 5 key areas to focus on: optimizing service and promotional activity on the platform, security, IP ownership, liability and migration. Following the aforementioned analysis, the expert will conclude with a discussion on hot trends and recent legal developments in e-commerce, live streaming e-commerce and the new e-commerce law in China respectively.

Join us on Wednesday, 5 May 2021! Do not miss the chance to gain insightful perspectives from our panellists.


Emily Leung, Senior Analyst at Euromonitor

Emily Leung is a Senior Analyst specializing in Services and Payments at Euromonitor International, Hong Kong. In her current position, Emily focuses on providing market insights for multiple areas. She pursues her great interest in analyzing and delivering the latest market trends and insights to clients through marketing sizing, forecasting and competitor landscaping.



Paolo Sbuttoni, Technology and Data Privacy Partner at Baker McKenzie

Paolo is a technology and data privacy partner at Baker McKenzie, Hong Kong and a member of the Firm’s IT & Technology Practice Group. He advises clients across a broad range of sectors. His most recent focus has been on cloud services, digital transformation projects, assisting Asian based clients with data privacy compliance and advising clients on the launch of e-commerce services in Asia.


Andrea Mantovani, Group Ecommerce Director at Moleskine

With 13+ years of experience in e-commerce and digital transformation, Andrea is leading the online business domain for Moleskine worldwide. Right after the IPO in 2013, Andrea ran the first e-commerce re-platforming project in Moleskine, developing Moleskine’s online business and digital presence in China, successfully bridging e-commerce into a seamless integration with the retail channel.





May 05 2021, 12:00 pm - 1:00 pm


Members: FREE
Non-Members: 80 HKD






Webinar: Digital Transformation of Businesses - Challenges and Opportunities

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