Webinar: Sustainable Series Part II: The Next Challenge for the Fashion Industry
Webinar: Sustainable Series Part II: The Next Challenge for the Fashion Industry

After the success of the first episode of our newest series of talks dedicated to Sustainability and Well-being, The Italian Chamber of Commerce is proud to present the second appointment about the sustainable trends in the fashion industry. 

The demand for a sustainable, accountable and transparent fashion industry is evolving quicker than ever both in Europe and Asia, and with it, the need to adapt to the consumer’s changing values and desires. 

New technologies are taking the forefront in innovating the fashion industry and will ultimately play a role in reducing fashion’s ecological impact. Learn more about the meaning of greenwashing and understand when an organization doesn’t live up to the standards of sustainable business practices. 

What are the new opportunities and challenges in the fashion industry that will arise from such ecological innovations?

On Wednesday, October 28th, join us for a panel discussion with industry experts and leaders who will share their insights and discussions on the sustainable fashion industry and its impact on the future of fashion.

RSVP now to secure your place!



Dr. Esterina Nervino, Director of Retail in Asia (part of Bluebell)

Esterina is currently the Director of Retail in Asia (part of Bluebell) and is in charge of the media brand operations including content selection, curation, edition, and media strategy. Additionally, she is involved in communication and ESG projects for the group. She is also Chairman of the Retail Committee and Vice-Chairman of the Women’s Leadership Network of The Italian Chamber of Commerce.

Prior to Retail in Asia, she taught media and business communication at the university level, and worked for Italian companies in fashion and tourism. She is often invited to share her social semiotic perspectives on luxury and fashion branding in different public and private institutions. She holds a PhD in Applied Linguistics from The Hong Kong Polytechnic University, where she is a member of the Research Centre for Professional Communication in English. She is also Junior Adjunct Professor of Intercultural Communication and Language Variation at the Department of Studies on Language and Culture of the Universita’ degli Studi di Modena e Reggio Emilia, Italy. Her research interests include luxury and art, luxury and space, luxury and ESG, country of origin effect and language use, retail experience, intercultural communication. She  also holds a M.A. in Foreign Languages for Business Communication from the Universita’ degli Studi di Modena e Reggio Emilia (Italy), a B.A. in Language Mediation from the Universita’ degli Studi della Calabria (Italy), an Executive Education Certificate in Social Entrepreneurship from INSEAD (Singapore).


Elena Raho, Founder of HERE FASHION HUB

Elena Raho graduated from Industrial Design at the Polytechnic University of Turin – Italy, and has since developed a great passion for lifestyle products creation while cultivating a deep interest in all philosophical aspects of design thinking.

She began her career at Fila and has since then gathered expertise at other major renowned fashion brands such as Adidas and Armani. Early in her career, Elena travelled to China for her work in design and development. She fell in love with Asia and settled in Hong Kong to develop her business venture teaming up with multi-cultural partners in Europe and Asia.

With Elena’s global perspective on fashion trends and technical know-how in product development, marketing and sourcing, HERE FASHION HUB has developed beyond expectations, evolving into a broader platform concept for the future lifestyle and fashion industry.

AJ Mak , Founder & CEO at  Chain of Demand 

AJ Mak is the Founder and CEO of Chain of Demand, a predictive analytics company targeting the fashion industry.  Their proprietary AI algorithms leverages big data to predict market demand for fashion brands, empowering them to minimize inventory waste and maximize margins.

His background is from the apparel supply chain field hence their specialization in the fashion industry.  AJ graduated from Carnegie Mellon University with a bachelor of science in Decision Science.


Gio Giacobbe, CEO at ACBC

Gio Giacobbe has a top curriculum as a manager: degree in business administration at Bocconi and at the University of Maastricht, master’s degree at Cattolica in Milan. He has worked for Basf, Acer, Tommy Hilfiger, Peuterey. From Lugano, to Berlin, to Shanghai. 
Born in Sanremo, on the Ligurian Riviera, at less than 30 years old he became general manager of the branches of China, Hong Kong and Japan of the Italian luxury brand: Trussardi.





October 28 2020, 5:00 pm - 6:00 pm


Members: FREE
Non-Members: 80HKD






Webinar: Sustainable Series Part II: The Next Challenge for the Fashion Industry

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Webinar: Sustainable Series Part II: The Next Challenge for the Fashion Industry

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