Webinar: Doing E-commerce in Mainland China via Hong Kong
Webinar: Doing E-commerce in Mainland China via Hong Kong

Having the world’s largest number of domestic consumers, China is a must-play, must-win market. In addition to scale, China is strategically important to apply digital innovation in e-commerce and O2O sales. While Hong Kong is notable for its advanced infrastructure and good international trade network, it has also experienced growth in local e-commerce during the COVID-19 pandemic and is a commonly used gateway for doing e-commerce in China.

Making inroads into Hong Kong, whether for local or international retailers, is an attractive proposition. Here we see retailers and brands move to true consumer-centric operating models, embed data and analytics into everything they do, and use innovative emerging technologies to create compelling customer experiences. If you are starting a new e-commerce business in Hong Kong and China, you are likely in the middle of making a decision on marketing strategy and which technology you should use.

On Tuesday, June 9th, join us at our sharing session, in collaboration with PwC, to learn a range of e-commerce solutions and best practices to tackle the possible challenges for your e-commerce business China via Hong Kong.



Jenny Tsao, Consumer Markets Tax Leader, PwC Hong Kong

Jenny is a Tax Partner and has knowledge and experience in the Hong Kong, PRC and US taxation systems.  Over the years, Jenny has extensive experience in providing international tax and transfer pricing consultation to various multinational and local companies as well as involvement in tax planning and tax structuring work for companies with cross-border transactions.  She is also involved in many business advisory projects including merger and acquisitions and the set up of efficient corporate holding and operational structure for investment projects in Hong Kong.


Jaelyn Kwan, Partner, PwC Mainland China and Hong Kong Experience Centres

Jaelyn is a digital transformation specialist, focused on advisory of client’s strategic objectives, to stay competitive amid constantly evolving market challenges, and to realize the value of their data and technologies. Jaelyn has spent the better part of nearly 20 years transforming the business and technology capabilities of companies, all geared towards building a foundation for change and the differentiators needed to evolve with its customers.


Rebecca Wong, Tax Partner, PwC China

Rebecca is a China tax partner of PwC.  She has been working in Hong Kong and Southern China for over 20 years in aggregate.  She is one of the core members of the Consumers Market team and is knowledgeable in advising clients on cross-border tax and business matters.







June 09 2020, 12:30 pm - 1:30 pm


Members: FREE
Non-Members: 180HKD






Webinar: Doing E-commerce in Mainland China via Hong Kong

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