Breakfast Seminar: Sneakerization - New Game Rules Beyond Fashion
Breakfast Seminar: Sneakerization – New Game Rules Beyond Fashion

When Virgil Abloh from Off-White was appointed LV Creative Director, many declared the death of luxury. Today, after 1 year from his first collection, more and more brands have followed the path to a new luxury closer to younger generations of consumers advocating for comfortable, yet stylish outfits. Those collections are dropped exclusively in limited edition and selected distribution. Bestsellers such as t-shirts and sneakers are currently driving the sales of luxury brands and non, populating auctions, and StockX, also known as the stock market for sneakers.

Join our panel of professionals with a long experience and deep understanding of the retail industry and the Asian market. The seminar will provide insights into the latest trends focusing on how “comfort” has become a necessary component for brands to reach new generations of consumers.

RSVP to secure your spot!




Jorge Martin, Head of Fashion Research, Euromonitor International

Jorge Martin is Head of Fashion Research at Euromonitor International, a global market research company providing strategic intelligence on industries, companies, economies and consumers around the world.

Jorge Martin is in charge of the research programme and analytical content published around fashion industries. He has direct responsibility for the content and quality of Euromonitor’s database and is responsible for publishing strategic research content with a focus on corporate strategies, market and consumer trends, competitive intelligence, retail performance and opportunity analysis.

Prior to joining Euromonitor International, Jorge was a Research Analyst for Quid S.L., where he conducted qualitative research across several FMCG industries.

He has a master’s degree in Applied Social and Market Research (Westminster University, United Kingdom) and a degree in Psychology (Universidad Complutense, Spain).


Filippo Gori, Managing Director, Geox Asia Pacific Limited

Filippo Gori is a fashion professional with finance and consulting background.

After having worked 3 years in management consulting he joined GE Energy where he worked 3 years in FP&A. Soon after he began his journey in fashion, working for Emilio Pucci (Retail Controller), Gucci (Greater China CFO) and Replay (CEO Apac). In 2016 Filippo joined as BD Director for international brands and established a profitable business in less than one year. In 2017 Filippo joined Roberto Cavalli, in one year and a half he opened in 3 new markets and increased the store network from 2 to 20 across Asia.


Hakim Meddour, Regional Director Greater China and South East Asia, HEAD

Hakim Meddour is the Regional Director Greater China and South East Asia for HEAD, one of the most recognized sporting goods brand in the world, which sells alpine skiing and tennis equipment.

He has spent more 16 years working for Groups such as Kering, ERAM, ESPRIT and Galeries Lafayette, SMEs and start-ups within Retail, Wholesale and E-commerce in Europe and in Asia.

Before to join HEAD and during 3 years, he was Consultant helping brands to set-up, operate and develop their activities in Asia.

All these years, he has developed cross-channel expertise and a passion for Omni-channel, Digital Transformation and consumption trends topics.



Christian D’Alessandro, Vice President Product Supply, Vans FW

Christian is the Vice President in VF Asia responsible to lead the Vans Footwear Supply Chain to fully support the fastest growing brand in VF portfolio by developing and delivering the overall sourcing strategy to meet or exceed the expectations of Vans customers.

Prior to this assignment, Christian led the Vans Footwear Production Operations Team, where he helped Vans grow its business and continually improve its product and processes.

Before joining VF, Christian worked in various leadership roles with K-Swiss, Palladium, and SADESA in Argentina, Thailand, and China. Christian earned his Master of Business Administration from HKUST in Hong Kong.



Anne De Roulhac, Associate at Hawksford



Suite 3401, 34/F One Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong


September 05 2019, 8:30 am - 10:00 am


Members: 120HKD
Non-Members: 230HKD
(including light breakfast)





Breakfast Seminar: Sneakerization - New Game Rules Beyond Fashion

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Breakfast Seminar: Sneakerization - New Game Rules Beyond Fashion

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