Live streaming provides transparency. Chinese consumers can see what products actually look like, rather than just generic photoshopped photos the seller found online.
Live streaming also gives the seller the opportunity to introduce the product’s features and demonstrate how to use or style it. At the same time, viewers can directly ask any questions or voice concerns about the product. Live streaming provides the trust and transparency that China ecommerce has traditionally lacked. In this seminar, you are able to learn the followings:
– China’s social media landscape of 2018: who’s hot and who’s not
– Live streaming overview: major players
– Weibo’s new power: Miaopai and Yizhibo
– What can you do on China’s live streaming platforms to sell your brand
About the Speaker
Ashley Galina Dudarenok, Managing Director, ChoZan
In 2011 Ashley established Alarice International ( www.alarice.com.hk), a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) and in 2016, she launched ChoZan ( www.chozan.co), a resource platform for China-focused marketeers. ChoZan is a fast growing business and is Ashley’s major focus these days. Ashley often shares her knowledge and experience in a variety of magazines, including SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, Jumpstart Magazine, Do Marketing, Macau Business Daily as well as others.
ChoZan is a resource platform for marketers who work with WeChat, Weibo and other Chinese social media. ChoZan provides step-by-step navigators, consumer trend analysis, case studies, KOL databases and Helpdesk support amongst others. To learn more, check out ChoZan website or book your demo to see the platform in action.
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