The development of e-commerce allows you to reach your international audiences digitally and effectively nowadays. Localization and customer-centric approaches are the 2 key areas you may need to carefully design in order to capture the attention of your international customers. CEO of Practicology, an international OmniChannel Business Consultancy, Mr. Chris Vincent will share our research findings on how localization elements, including payment, content, delivery and customer service standard are affecting the multichannel business. He will also share the insight with real world examples on how retailers should prioritize these elements.
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About the Speaker
Chris Vincent, CEO at Practicology
Chris is an eCommerce and Multi-Channel Leader and he has been delivering change projects for businesses for over 18 years in North America, the UK and Asia Pacific and has worked at the C level in multichannel retailers for a number of years in Australia. Chris now heads up the global management of the UK’s fastest growing Commerce and Multi-Channel Consultancy. He has worked with over 140 retailers in the region covering all aspects of the Multi-Channel from strategy through to execution and has helped many businesses accelerate their growth.
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